Can you imagine a soft drink without any film stars? It started with Pepsi bringing in film stars, which include the stars like Sachin, Aishwarya Rai, Shah Rukh Khan, Ranbir Kapoor, Priyanka Chopra, Dhoni, etc. Then Coca Cola had its own line of stars like, Hrithik Roshan, Aamir Khan, etc. At later stage, it came to a stage that no film star no soft drink ad. Coca COla started to break that image for soft drinks. It introduced Coca Cola ad with jashn mana le, with less focus on Hrithik Roshan. And out it went with Fanta ad, which usually featured Trisha, Rani Mukherjee, Tamanna, etc., with cartoon and good music. The cartoon is unique due to its quality and personification. The ad became a hit in a world of soft drink-film star nexus ads. Hats off to Coca cola for the brave attempt.
The ad has no story or theme, its just drink, jump and enjoy. Such a simple ad and next set of ads has also come. In Tamil, they roped in Vijay Antony to sing the ad and its good to hear it. The idea conveyed is simple, don't think much, just enjoy the drink. It would have been better if Coca cola had invested the salary paid out to film stars in product quality and done something for health of customers. Anyway, good change in trend, Coca cola march on.
The ad can be reached at https://www.youtube.com/watch?v=rmfSEMDAc4M
The ad can be reached at https://www.youtube.com/watch?v=rmfSEMDAc4M
