Airtel is one of my favourite brands, reason being ,they stand one step away from the crowd and make the crowd come to them. That airtel arey tujhe kya hogaya re? The latest ads of airtel. I feel I am seeing some 5th standard student had come up with the ad. and their logo - OMG, it would have been better if airtel had not expressed itself. The new logo is a mix of videocon and vodafone. Why did airtel want to go after the crowd in spite of being a huge success? The latest ad is the human version of Hutch dog- entertainment goees along with you, Please airtel, Bakhwas Bandh Kar.
Why did airtel become my favourite and why I am so worried as though my variable pay is linked to its market share? Airtel roped in A R Rehman to make a jingle, which no one else did. The airtel tune became the ring tone, caller tune, etc of many people. The ad, which says conspire, consult, inspire, negotiate, is indeed a masterpiece and all airtel offices had the same screenshots of the ad and the words saying what telecom is all about. Airtel then roped in the controversial Saif-Kareena pair and showed it as a totally home product with airtel digital tv. The ads of celebrties coming to a middle class person's home, swithcing on recording feature in settop box using a cellphone was a class in itself. Airtel then went southwrad and roped in Madhavan and Vidya Balan to connect with South Indian audience. Doing all this and finally coming with and ad of a joker follwoing a girl and dancing and finally saying entertainment follows you on airtel 3G- Total Bakhwas - seems as though Vodafone Marketing Head took over Airtel.
It would be better if Airtel expresses itself properly instead of asking the audience to express yourself.
It would be better if Airtel expresses itself properly instead of asking the audience to express yourself.
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