Two couples riding on two different TVS Wegos. the focus is on pillion riders, who compete with each other to show different moves and tricks that can be done due to better balance of the vehicle. What is so special about this ad? The first thing I felt is that it is a cut from the rest of ads of two wheelers, which focuses on the rider. Here the focus is on pillion riders. And it is a normal Indian ad with wives competing for simple reasons, which might sound ridiculous. The ad speaks of envy between wives and the patience husbands have since they stop the vehicle only at the signal. Also, the attitude of the old towards the upcoming young, which is shown by the old lady covering her dog's eyes,while the ladies are fighting.
The main reason while people love this ad is the musicwhihc suits the ad so much. Lets analyse the music. Music is something which should make you remember the whole song when it is played for just 5 seconds. The ad music does that. It starts with western type of bit then moves to traditional music bit and voice of old lady and young voice which says appadi podu. Appadi podu is the hit song of tamil film -Gilli. So the music reminds of that song and the way it is sung, you can't identify it is Tamil being sung. We talk of National integration so long, but this song does it. And the words are short - Its the new TVS Wego Its got body balance, which is the outstanding feature of the vehicle and it is what is required in a two wheeler. Overall the ad is a channel stopper.
http://www.youtube.com/watch?v=bCr8GcgRVQs
The main reason while people love this ad is the musicwhihc suits the ad so much. Lets analyse the music. Music is something which should make you remember the whole song when it is played for just 5 seconds. The ad music does that. It starts with western type of bit then moves to traditional music bit and voice of old lady and young voice which says appadi podu. Appadi podu is the hit song of tamil film -Gilli. So the music reminds of that song and the way it is sung, you can't identify it is Tamil being sung. We talk of National integration so long, but this song does it. And the words are short - Its the new TVS Wego Its got body balance, which is the outstanding feature of the vehicle and it is what is required in a two wheeler. Overall the ad is a channel stopper.
http://www.youtube.com/watch?v=bCr8GcgRVQs
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