When we hear the word "Vishwasam", we know only one name Kalyan. I am talking about the malayalam ad which shook the very basics of jewellery ad industry which portrays only features of the product. Here we have a ad which shows a family drama and mind you not even a single jewelery on the mother or the eloping girl. A jewelery ad with no jewelery at all. Are you nuts? The whole media amd the audience was taken back. Previously, we had big wigs of brabded gold, like Bhima , Alukkas, Alappatt and Chemmanur investing heavily on beautiful girls and portraying designs and showing only wedding ceremonies. Here comes our young Che Guevara Kalyan with an ad showing a mini serial with a girl eleoping but decided against it , because of strong belief on father on daughter. I liked one thing about the ad that when a girl elopes, the most hurt figure is indeed the father. The father in the ad quickly forgives the girl once he understands his belief and trust had won.
Who knows Kalyan Jewellers before the ad of vishsam athalle ellaam? Kalyan went in to for mass advertising and opening new stores and suddenly it joined the elite club of top branded jewellers - All due to success of the ad. That is the power of advertising. It brings the customer to you, after that its all about servicing the customer. But advertising is the ignition key. Kalyan came with next ad with similar theme of girl trying to elope from temple. But the trust of father on daughter won over the immature love. Once anything is famous, soon comes the critics with all the mistakes in them. People started thinking what of the loss of vishvasam of the boy. But Kalyan is not concerned, It says our focus was on vishshvam and not on individual. There is yet another way of looking at the ad. Girl is the customer who tries to go to competitor (boy in the ad) to buy jewellery but remebering the services of Kalyan (love of the father), she returns. Kalyan moves ahead with the new ad featuring Prithviraj focusing on the theme - Parambaryam. Kalyan needs to come with a head turner if it wants to remain as the best. But as of now, it can piggyback on the vishvasam ad for quite some time.
The ad can be reached at www.youtube.com/watch?v=HaJBJjrSg3k
Who knows Kalyan Jewellers before the ad of vishsam athalle ellaam? Kalyan went in to for mass advertising and opening new stores and suddenly it joined the elite club of top branded jewellers - All due to success of the ad. That is the power of advertising. It brings the customer to you, after that its all about servicing the customer. But advertising is the ignition key. Kalyan came with next ad with similar theme of girl trying to elope from temple. But the trust of father on daughter won over the immature love. Once anything is famous, soon comes the critics with all the mistakes in them. People started thinking what of the loss of vishvasam of the boy. But Kalyan is not concerned, It says our focus was on vishshvam and not on individual. There is yet another way of looking at the ad. Girl is the customer who tries to go to competitor (boy in the ad) to buy jewellery but remebering the services of Kalyan (love of the father), she returns. Kalyan moves ahead with the new ad featuring Prithviraj focusing on the theme - Parambaryam. Kalyan needs to come with a head turner if it wants to remain as the best. But as of now, it can piggyback on the vishvasam ad for quite some time.
The ad can be reached at www.youtube.com/watch?v=HaJBJjrSg3k
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