I remember Ceat tyre ads in my childhood days. Its no because the ads were really good or very creative. Its because of the mascot of Ceat of rhinocerous and the cute two liner caption "Born Tough". Now why am I writing about this old tyrewalla ad. It is because of the recent ads of Ceat which has in a real change in the ad world. Previously and recently, tyre ads would be some vehicle going through tough terrain in settings, or tyre showing comfort like a feather falling on a tyre. Now quite contrary to the traditional ads, we have Ceat Tyre ads showing the real Indian roads and the actual scenario of driving on indian roads. One of the ads shows a man talking on his cellphone and moving with baby trolley and all of a sudden he turns the trolley to the raod carelessly and the speeding twp wheeler applies brakes. The fun part of it is the man scolding the two wheeler - "Dikhta naheen hai?" This is very true of what happens in Indian roads. People are so careless and put blame on others for their own mistakes.
Another os the ad shows a famile on a two wheeler crossing a junction with traffic light showing green. Suddenly a drunken gypsy comes from nowhere and just misses the bike and speeds off. The husband and wife is stunned. the wife presses her husband's hand, showing the trust on him. People not following signals is another common thing in Indian roads. Another thing to be noted in these ads is the Ceat 's choice of two wheeler for showing tyres instead of the usual four wheelers. The reason is two wheelers need more balance and are moredependent on tyres than four-wheelers. Ads should talk of practical situations not showing tyres in ac showrooms and in studios. Take the tyre out of the showcase and ride on the Indian roads to know the ultimate truth - It happens only in India.
See the ad at : CEAT AD 1 CEAT AD 2
Another os the ad shows a famile on a two wheeler crossing a junction with traffic light showing green. Suddenly a drunken gypsy comes from nowhere and just misses the bike and speeds off. The husband and wife is stunned. the wife presses her husband's hand, showing the trust on him. People not following signals is another common thing in Indian roads. Another thing to be noted in these ads is the Ceat 's choice of two wheeler for showing tyres instead of the usual four wheelers. The reason is two wheelers need more balance and are moredependent on tyres than four-wheelers. Ads should talk of practical situations not showing tyres in ac showrooms and in studios. Take the tyre out of the showcase and ride on the Indian roads to know the ultimate truth - It happens only in India.
See the ad at : CEAT AD 1 CEAT AD 2
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ReplyDeleteThanks, Busarakham.