Ceat Tyres - Really Born Tough

I remember Ceat tyre ads in my childhood days. Its no because the ads were really good or very creative. Its because of the mascot of Ceat of rhinocerous and the cute two liner caption "Born Tough". Now why am I writing about this old tyrewalla ad. It is because of the recent ads of Ceat which has in a real change in the ad world. Previously and recently, tyre ads would be some vehicle going through tough terrain in settings, or tyre showing comfort like a feather falling on a tyre. Now quite contrary to the traditional ads, we have Ceat Tyre ads showing the real Indian roads and the actual scenario of driving on indian roads. One of the ads shows a man talking on his cellphone and moving with baby trolley and all of a sudden he turns the trolley to the raod carelessly and the speeding twp wheeler applies brakes. The fun part of it is the man scolding the two wheeler - "Dikhta naheen hai?" This is very true of what happens in Indian roads. People are so careless and put blame on others for their own mistakes.

Another os the ad shows a famile on a two wheeler crossing a junction with traffic light showing green. Suddenly a drunken gypsy comes from nowhere and just misses the bike and speeds off. The husband and wife is stunned. the wife presses her husband's hand, showing the trust on him. People not following signals is another common thing in Indian roads. Another thing to be noted in these ads is the Ceat 's choice of two wheeler for showing tyres instead of the usual four wheelers. The reason is two wheelers need more balance and are moredependent on tyres than four-wheelers. Ads should talk of practical situations not showing tyres in ac showrooms and in studios. Take the tyre out of the showcase and ride on the Indian roads to know the ultimate truth - It happens only in India.

See the ad at : CEAT AD 1 CEAT AD 2

Kalyan Jewellers - Belief is all that is

When we hear the word "Vishwasam", we know only one name Kalyan. I am talking about the malayalam ad which shook the very basics of jewellery ad industry which portrays only features of the product. Here we have a ad which shows a family drama and mind you not even a single jewelery on the mother or the eloping girl. A jewelery ad with no jewelery at all. Are you nuts? The whole media amd the audience was taken back. Previously, we had big wigs of brabded gold, like Bhima , Alukkas, Alappatt and Chemmanur investing heavily on beautiful girls and portraying designs and showing only wedding ceremonies. Here comes our young Che Guevara Kalyan with an ad showing a mini serial with a girl eleoping but decided against it , because of strong belief on father on daughter. I liked one thing about the ad that when a girl elopes, the most hurt figure is indeed the father. The father in the ad quickly forgives the girl once he understands his belief and trust had won.

Who knows Kalyan Jewellers before the ad of vishsam athalle ellaam? Kalyan went in to for mass advertising and opening new stores and suddenly it joined the elite club of top branded jewellers - All due to success of the ad. That is the power of advertising. It brings the customer to you, after that its all about servicing the customer. But advertising is the ignition key. Kalyan came with next ad with similar theme of girl trying to elope from temple. But the trust of father on daughter won over the immature love. Once anything is famous, soon comes the critics with all the mistakes in them. People started thinking what of the loss of vishvasam of the boy. But Kalyan is not concerned, It says our focus was on vishshvam and not on individual. There is yet another way of looking at the ad. Girl is the customer who tries to go to competitor (boy in the ad) to buy jewellery but remebering the services of Kalyan (love of the father), she returns. Kalyan moves ahead with the new ad featuring Prithviraj focusing on the theme - Parambaryam. Kalyan needs to come with a head turner if it wants to remain as the best. But as of now, it can piggyback on the vishvasam ad for quite some time.

The ad can be reached at www.youtube.com/watch?v=HaJBJjrSg3k

TVS Wego - Its really got body balance

Two couples riding on two different TVS Wegos. the focus is on pillion riders, who compete with each other to show different moves and tricks that can be done due to better balance of the vehicle. What is so special about this ad? The first thing I felt is that it is a cut from the rest of ads of two wheelers, which focuses on the rider. Here the focus is on pillion riders. And it is a normal Indian ad with wives competing for simple reasons, which might sound ridiculous. The ad speaks of envy between wives and the patience husbands have since they stop the vehicle only at the signal. Also, the attitude of the old towards the upcoming young, which is shown by the old lady covering her dog's eyes,while the ladies are fighting.

The main reason while people love this ad is the musicwhihc suits the ad so much. Lets analyse the music. Music is something which should make you remember the whole song when it is played for just 5 seconds. The ad music does that. It starts with western type of bit then moves to traditional music bit and voice of old lady and young voice which says appadi podu. Appadi podu is the hit song of tamil film -Gilli. So the music reminds of that song and the way it is sung, you can't identify it is Tamil being sung. We talk of National integration so long, but this song does it. And the words are short - Its the new TVS Wego Its got body balance, which is the outstanding feature of the vehicle and it is what is required in a two wheeler. Overall the ad is a channel stopper.

http://www.youtube.com/watch?v=bCr8GcgRVQs